Q1

Evaluation

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q4 and 5

Q4. Who would be the audience for your media product?

Our audience for the media product we produced (music magazine) would be quite young from the ager of 16/17-25, we decided this as the genre for our magazine is funk, so therefore the target audience would be interested in a ‘partying lifestyle’ for example; clubbing, night life, live gigs and concerts. They would be attracted by the neon font and the vibrant and colourful house style. This could also reflect their bubbly outgoing personalities.

Our house style is individual and unique especially the masthead. The layout is busy however still east to read and understand, we got a lot of positive feedback from the focus groups and facebook which helped us to tone down the busyness of the layout, this then improved the quality of it all.

The pictures in the magazine are all different, for example they all have their own unique styles, this shows that anyone can be interested and like funk music, the people that feature in the magazine are also all different races and come from different backgrounds, this makes it all the more interesting so the readers can understand that anyone can make it in the funk industry. The magazine is a monthly issue as it gives the audience enough time to ‘save’ money to buy it if they don’t have a job and we also decided on a monthly issue as the majority of people get paid on a monthly salary and it would work out to much money for the audience to have to pay if they were to but it on a weekly basis. So we decided the monthly issue priced at £2.50 would be reasonable.

Q5. How did you attract/address your audience?

As a group we decided on whom our target audience would be our next task was to plan on how we would attract the audience? We needed to use a variety of techniques. Our questionnaire helped us a lot with this Q9 what attracts you the most? The most popular answer was ‘the front cover’ I think first reactions are important as It is the result on the buyer if they buy the magazine or not…? We used photos and edited them as the people that featured would be famous and the would have a lot of fans or the less famous ones who the target audiences share the same interests as themselves.

The masthead was very important to our final product as it was in a neon font and it was bright so it is easy to recognise.

The people in the photos are also aged the same as the target age for our audience 16/17-25. The language we used helped to engage the audience so we used a few slang words to help the readers feel comfortable whilst reading it and in their comfort zone, so it is less formal and more colloquial.

Overall our house style is unique as it’s busy, colourful and vibrant, this is all to make it eye-catching and influence out target audience to but it as quick as possible

How does your media project represent different social groups?-megan

PHOTOS-

The photos on that are in our magazine are very important on representing the different social groups, we had to be particularly careful to get attract the right target audience in order to want to buy the magazine. They also represent particular groups such as people who are interested in Funk music and are music artists, the fact that they produce and are into funk music themselves and know a lot about it, this would make the readers gain more knowledge and understanding about it, and will be interested as the reader and the artist share the same interest as one another, this will then make them feel as if they have some sort of 'connection' with the funk artists.

This band shows the audience that they are serious about there music and like performing and inspiring there audience this image gives a positive feeling as the colours that are used are warm and that they can also become famous and do something that they enjoy doing. The band members are 19-23 this shows that the younger target audience can do it if they really tried; most of the images that are used are to inspire and interest.

This new band ‘the breakup’ show a different individual style of funk music they are from ages of 19-22 and they are a new fresh band which a lot of the younger generation can relate to; for example their style, language (slang)

Melissa Howards is a solo artist that has been collaborating with another two people band called the pepper rockers, this photo shows a mixture of genders and a younger playful image, that are ‘funky’ and different.

The varieties of funk artist’s photos that appear in the magazine attract a wider variety of audiences as they can relate with whomever/whichever artist shares the same interest or just simply who they are a fan of and are interested in.



COLOUR.

The colour is very important to make our music magazine individual and what it is (noticeable and stand out from others in the stores that sell them), the use of bright vibrant colours quickly attract the eye. The colours represent different things that apply to the target audience for example; parties and night life. We decided as a group that the masthead had to be majorly individual however still east to read with the variety of colours that we would use, then we added our style feature (the streaks) that represented and had the connotations of night life and a party life style with the bright lights that appear in clubs and concerts, this is how we decided to represent our different social groups.



DEMOGRAPHIC.

In question (1) of my evaluation I have spoke about our Questionnaire and what it told us. However our demographic

The demographic of our audience can be seen on our reader’s profile. Our demographic for our magazine is aimed at both male and female as we found out that both male and females equally liked music magazine if you would like too see check out our results on our Questionnaire .

Evaluation-Q7-Ravi

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?


Make your own animation


Make your own animation

Q7

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Evaluation- Q6-Ravi

What have you learnt about technologies from the process of constructing this product?

Through out constructing my music magazine I have learned a lot using different technology to make my magazine outcome to its full ability. I have used software such as Microsoft publisher, adobe Photoshop, and blogger. I have also used different websites such as, slide share to present my work in presentation and picnic.com to make my photo look even more affective as well as using Photoshop. I have also learned a lot from my teammates about how to use camera’s to take an effective photo for our magazine. This gave me an experience to learn about camera technologies and maybe use this skill in real life which I wouldn’t have learned without taking this course. Not only this course has taught me about using technologies, I have learned to cooperate with other members in the group which is also very important. I have also learned to respect other people opinions and use there personals skill to make our product to its full ability. This way I have an experience for the future in working in groups.

In my presentation below I will show some screenshots of me using software as Photoshop, Microsoft publisher, and blogger.

Q6 screen shots analysis

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Evaluation-Q3- Ravi

What kind of media institution distribute your media product and why?

Bauer is a large successful media group who publishes well known magazine such as KERRANG, MOJO, and Q. Bauer comprises a radio station and a TV from this they will have a huge effect on targeting higher range of audience. I discovered from my research most of there target audience are typically similar to ours and all the magazine they publish are music magazines which are very well through out the country.


Bauer is a large German publishing company based in Hamburg. The company was founded in 1875, it has been privately-owned and under management by the Bauer family. The Bauer Publishing Group has grown into a worldwide publishing company and the Bauer Publishing Group comprises 282 magazines worldwide in 15 countries. Worldwide circulation of Bauer Media Group's magazine titles amount to 38 million magazines a week. Recently Bauer has completed the purchase of a consumer magazine division and radio station division of the British company, EMAP. To find out more about Bauer amd its latest work click here to visit their website.

From all this research, I know Bauer would be a perfect media group to publish our magazine. Knowing that Bauer has a high reputation and is well known through out different countries especially in Britain our magazine will appeal to wide range of audience. However even with a large company like Bauer you would need an effective type of distribution that will appeal to the people. From our questionnaire result we found where people would mainly seek to buy magazine. People would prefer large supermarkets, and shop that can be found near by residence such as corner shops.

Evaluation Q5 - Ravi

How did you attract/ address your audience?

Before we began our magazine we carried out some primary research which would help me in designing the initial magazine itself. Hence my magazine is based on the response from the questionnaire, and it is suited to the reader’s desire. My front cover of the magazine consists of a black background with vibrant colours and titles. The reason I chose to keep it a dark background and bold bright titles was because it is very eye catching. The title itself is rainbow coloured and looks very edgy.



At the centre of the magazine cover I have placed a figure of a person, because I didn’t want it to just have writing. Since my music magazine theme is based on Funk, I decided to have the person figure holding an electric guitar. This way the will also be aware of the genre that the magazine is based on. The front cover also includes subheadings that are intriguing for e.g. one of the subheadings includes an exclusive interview with the Subverts. I have tried to keep the layout versatile, although I want it to look different, I wanted to keep the readers effect the same as if they were buying another music magazine.



Another attraction my magazine includes is additional offer of winning tickets to a live concert. This is a very good technique to address and keep the readers attention. If they know that they will gain something out of buying the magazine, then they will definitely consider investing. Also my magazine is appealing to a range of audiences, it appeals to people who like Funk, and appeals to teenagers who maybe exulting new music

Evaluation-Q2- Ravi

Q2

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Evaluation-Q4- Ravi

Who would be the audience for your media product?

We tried to aim our magazine more towards the people aged between 16-24 as shown from our questionnaire result. This could be because aged 16-24 tend to be the people with the most disposable income which makes them the most likely to buy my magazine. However, seeing the Funk magazines are not really around, I would consider my magazine to be aimed at a niche market. This is because of the language used in my magazine which would more likely apply to people who understand slang words and etc.






Another way I tried aim our magazine to the particular aged group audience was by the picture we used for our magazine where different bands are performing at a gig/concert which is a social aspect of a teenagers and young adults who are outgoing and this would attract my audience to read my magazine.