Evaluation-Q3- Ravi

What kind of media institution distribute your media product and why?

Bauer is a large successful media group who publishes well known magazine such as KERRANG, MOJO, and Q. Bauer comprises a radio station and a TV from this they will have a huge effect on targeting higher range of audience. I discovered from my research most of there target audience are typically similar to ours and all the magazine they publish are music magazines which are very well through out the country.


Bauer is a large German publishing company based in Hamburg. The company was founded in 1875, it has been privately-owned and under management by the Bauer family. The Bauer Publishing Group has grown into a worldwide publishing company and the Bauer Publishing Group comprises 282 magazines worldwide in 15 countries. Worldwide circulation of Bauer Media Group's magazine titles amount to 38 million magazines a week. Recently Bauer has completed the purchase of a consumer magazine division and radio station division of the British company, EMAP. To find out more about Bauer amd its latest work click here to visit their website.

From all this research, I know Bauer would be a perfect media group to publish our magazine. Knowing that Bauer has a high reputation and is well known through out different countries especially in Britain our magazine will appeal to wide range of audience. However even with a large company like Bauer you would need an effective type of distribution that will appeal to the people. From our questionnaire result we found where people would mainly seek to buy magazine. People would prefer large supermarkets, and shop that can be found near by residence such as corner shops.