Anita's Evaluation Q2 - How does your media product represent particular social groups?

Language



The language used in the article shows that our product is aimed at people aged 16-25 years who would speak and understand a bit of slang, such as 'jammin'' and 'next level'. However, there is also some sophisticated language so that more of the readers can understand the article. The language represents an educated social group who also like to go out and have fun. I can compare this to the double page spread I analysed from NME magazine. This had helped me write the article as the NME article clearly represented the youth as the social group and typical teenagers. I wanted to show typical teenagers who are interested in Funk hip hop music and who talk slang, therefore they would be a bit urban. Also the group is from London, as I said in the opening part of the article, so Londoners would be interested in reading this an it would draw them in because they would recognise the type of slang used.

Demographic

The demographic of our audience can be seen on our readers profile. Our demographic for our magazine is aimed at both male and female as we found out that both male and females equally liked music magazine and bought them from our questionnaire (Q1). We have also explained our questionnaire and what it told us about who are target audience would be in our evaluation.

Photos

The photos that appear in a magazine are quite important to attract the audience and get them to buy the magazine. They also represent particular groups such as people who are interested in Funk music and are music artists. This will attract the target audience as they would like funk too and they would want to know about the artists. We have also used models that are a range of nationalities as we wanted to represent a multi cultural social group that get on well with each other.


The Subverts and Pete and the Pirates are about 18-25 so the audience would like to see young people like them in the magazine. They also look lively and represent people who like to have fun playing at gigs and who are also serious about their music.

In these two groups, the models are aged 18-19. They show a much younger generation of music. Our audience would appreciate them being in our magazine as they would want to listen to something new and fresh, as that's what Funk music is all about.

'All things beautiful' represent typical teenagers who love to have fun and love their music. This is something that our target audience can relate to.

Colour

The colour used in our magazine is also important as different social groups like different colours. For example, dark colours such as red and black are usually seen in magazines such as NME because people interested in rock music mostly like to wear those colours to show that they're into it. Pink and yellow is used in smash hits to represent pop music, and it is aimed at 9-14 year old girls and they wear bright colours such as pink and yellow.
Because our genre is Funk, we wanted to use a lot of colours as our audience like to go out a lot to parties and gigs and we wanted to represent that kind of social group in our magazine. Even though our magazine is aimed at 16 and 17 year old as well, we think that they might still buy it as they are beginning to become more independent and go to gigs and finding their own style of clothes which is individual and colourful. We used a lot of colours because when you go to a live gig, there are a lot of colourful lights. This represents a very outgoing, eccentric social group who are into a fun partying lifestyle, who also like to dress colourfully.